Search Engine Optimization (SEO) describes all measures that improve the placement of a website in the organic search results of search engines such as Google.
Important components of search engine optimization include the creation of relevant content, the use of the most appropriate keywords, meta titles and/ or descriptions as well as internal linking on the website.
Google tries to define the best solution for your research according to the reader’s standards with the help of an algorithm. The ranking is also based on these criteria.
Therefore, SEO can potentially deliver very cheap and profitable traffic. However, nowadays the competition is also accordingly strong and the demands of the search engines on high-quality content lead to the fact that SEO becomes more and more expensive and therefore less profitable.
Therefore, SEO deals with the question of how a website can be optimized in such a way that it is found in search engines such as Google or Bing and receives website visitors accordingly.
Marketing, on the other hand, deals with the question of how the company’s activities can be effective in the direction of various external and internal target groups in order to develop added value for the company, its customers and other target groups.